Jakarta, CNBC Indonesia – As the name suggests, the Burger King restaurant serves burgers as its mainstay menu. Even so, the burgers served have a variety of different variants that can pamper consumers' taste buds.
On this basis, Burger King is liked by many people, including in Indonesia. In fact, in Indonesia, presidential candidate (capres) number 2, Prabowo Subianto.
“I'm not anti-Western. I actually really love the West, the problem is sometimes the West doesn't love us. I like eating Burger King,” he said, at the Kadin Dialogue event, last weekend.
So, who owns Burger King?
Quoted from various sources, Burger King is a fast food restaurant that was founded in 1954, in Miami, United States (US). The founders are two Cornell University alumni, James McLamore and David Edgerton.
The habit of Americans eating burgers has become a blessing in itself for Burger King. It didn't take long, five years later, Burger King opened a new branch with the system franchise.
Success continues to be seen at the restaurant. Then four years later, there were branches outside the US, namely in Puerto Rico.
Over time, Burger King changed its management roadmap. In 1967, James McLamore and David Edgerton sold the company to the Pillsbury Company.
In the hands of the new owner, came the former boss of McDonald's, Burger King's main competitor in the management ranks. Since then, there has been a major transformation at Burger King.
All menus and management systems updated. Its branches are increasingly spread throughout the world, including in Indonesia.
In Indonesia, Burger King first entered in the 1980s. However, his journey stopped in 1998 due to the monetary crisis.
Burger King only returned to Indonesia a decade later or in 2007. Burger King returned to Indonesia under the banner of PT Sari Burger Indonesia which is part of the Adiperkasa Mitra Group (MAP).
Until now, Burger King's ownership status in Indonesia is still held by MAP. Meanwhile, global ownership is under the parent Restaurant Brands International.
[Gambas:Video CNBC]
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