Jakarta, CNBC Indonesia – In the near future, Spotify is said to be launching a new feature that makes it easier for users to speed up, combine and edit their favorite artists' songs.
According to WSJ, this feature was “inspired” by social media users, especially TikTok and Instagram Reels, who often edit songs to do dance challenges, tutorials and create viral memes.
Reportedly, this feature which is still being discussed is Spotify's effort to help artists and record labels continue to get paid from songs edited by netizens.
Based on plans discussed by Spotify, this new feature will allow users to explore ways to consume music. For example, users can set the speed of songs and save their versions to playlists for repeated listening.
“Spotify's exploration of these new features highlights the struggle between music and technology executives to ensure artists and labels continue to make money, even as the way fans consume music continues to evolve,” said a source claiming knowledge of Spotify's discussions, quoted Saturday ( 4/13/2024).
“Rights holders, namely labels, publishers and artists will receive compensation if fans stream modified versions of their music on Spotify,” he continued.
According to data and content identification technology company, Pex, this effort is an opportunity for Spotify to take advantage of the listening time that has been given to other social media platforms, such as TikTok. Reportedly, as many as 38 percent of songs on TikTok will experience changes in speed or pitch in 2023, up from 25% in 2022.
Some of the features that Spotify is working on, such as speeding up and slowing down, will likely be available to users who subscribe every month, aka Spotify Premium users.
Additionally, more advanced song modification features could be part of the new, higher-priced Supremium tier. Currently, this feature is also said to be being developed by Spotify.
For your information, currently there are several users who edit entire songs and “fraudulently” upload them to Spotify and other streaming services. Thanks to this, these users managed to reap millions of streams and royalties that were not given to the original artist.
One of the unapproved and sped-up versions of Keane's hit song, “Somewhere Only We Know” earned more than 33 million streams after being uploaded to Spotify.
The listed artist behind the song, DJ Tec, whose most popular songs include modified versions of songs by Ed Sheeran and Adele, has nearly 1.5 million monthly listeners on Spotify.
[Gambas:Video CNBC]
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