First in the World, This Indonesian Company Creates an AI Application for Culinary Business

Jakarta, CNBC Indonesia – A technology company from Indonesia, PT Esensi Solusi Buana (ESB) creates POS (Point of Sales) and ERP (Enterprise Resources Planning) systems which are supported by AI (Artificial Intelligence) technology.

AI in their ESB POS and ERP systems can provide menu stock recommendations automatically by knowing which menus are best-selling and not-selling. In ESB Order, AI provides menu personalization according to customer preferences. Meanwhile in ESB Loop, AI is useful for getting to know customers better through collecting data and customer habits.

As a specialist in the F&B industry, ESB innovates by presenting a new solution to help culinary entrepreneurs increase profits automatically. This is intended to make the business owner's work easier and reduce the burden of expenses because there is no need to use the services of data analysts, accountants, auditors or business consultants. Business people can save hundreds of millions to billions a year.

OLIN, AI Assistant Capable of Increasing Sales with 90% Accuracy. OLIN acts as an AI assistant that provides practical recommendations for F&B business people, both MSME and enterprise scale.

Gunawan, as CEO and Co-Founder of ESB, stated, “Along with digital developments, F&B businesses face various challenges in order to manage their business and increase sales. OLIN can help by predicting potential sales targets, identifying the most effective promotions, recommending menu combinations, preventing fraud, and checking business health”, Thursday (2/5/2024).

OLIN's four main features include guaranteed data security and confidentiality because all data is collected and processed on the ESB server. Then, data processing accuracy is carried out every day in detail and accurately, and presents complete and detailed reports. So, reliability OLIN processes real-time data from daily transactions for each brand so that the recommendations provided are specific, and have been tested for two years at several ESB merchants. Final conveniencehas a simple user experience, OLIN ensures that data is processed automatically and provides practical recommendations.

ESB Chief Marketing Officer, Fitriana Dyah said, “OLIN is expected to help F&B businesses achieve higher turnover. We are targeting at least 80% of current ESB users to be able to use OLIN as their business assistant,” she concluded.

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