Jakarta, CNBC Indonesia– Growth in the number of Solopreneurs is predicted to be high in Indonesia. Solopreneur is defined as an individual who has an entrepreneurial spirit with high productivity and starts everything from himself to build his business.
Chief Business Digital Officer PT Bank Jasa Jakarta Angela Lew Dermawan even revealed that as many as 1 in 3 Indonesians have the potential to become solopreneurs and contribute around 36% of Indonesia's Gross Domestic Product (GDP) in 2030. He believes that this growth occurs because people are becoming more active and creative in doing business.
“I see this trend will become increasingly booming because it is not just the individual's enthusiasm for creativity and productivity. Apart from that, supported by infrastructure and the government, there the trend will increase according to predictions and will become part of Indonesia's success,” said Angela at the Bank Saqu Solopreneur Academy Kick-Off, Wednesday (24/4/2024).
Meanwhile, based on sector, he explained, solopreneurs come from the fashion, beauty, food and beverage businesses.
“From observation, this is what is currently booming. This is what is currently hot in the market. The demographics of solopreneurs are indeed in line with the segment we expected in terms of demographics and profile,” he added.
Angela explained that the emergence of the term solopreneur cannot be separated from the increasing trend of digitalization of MSMEs in Indonesia. Based on data from a 2023 Segara Institute study, the value of transactions in e-commerce will jump to IDR 399.6 trillion in 2022 or an increase of 30.84% from the previous year.
Apart from that, as many as 84% of MSMEs in Indonesia are recorded as taking advantage of the digitalization trend, with one of them using digital payments, during and after the pandemic.
Furthermore, he also mentioned several challenges that solopreneurs usually face, especially mentorship. This process is needed so that solopreneurs can develop their business based on the experiences of other business people.
“The second (challenge) is a lot to look at, what is important and what is not. One of them is cash flow. Profit (profit) does not mean there is money. That is (also) an obstacle,” he said.
[Gambas:Video CNBC]
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(dpu/dpu)